E3 Racing
Motorcycle Racing Spark Plugs


E3 Racing

E3 has become a major sponsor of racing events from the grassroots short tracks in the Midwest to riding along with Big-Foot at a Monster Truck shootout. During that time, we have shared many of the most exciting moments in amateur and professional racing history with our loyal E3 racing fans. Today, our fan base has grown to overwhelming numbers as E3 stickers and E3 t-shirts can be seen at tracks every week, from coast-to-coast. Our most sincere thanks go out to all of our partners, race teams, officials, competitors and fans who continue to support E3 as a top racing spark plugs sponsor.

Three years ago, we jumped at the opportunity to join the Team Lucas Oil Racing's sponsorship program as a named affiliate for hundreds of sanctioned racing events. "We are especially pleased to be a part of such an exciting array of series in support of grassroots motorsports across the U.S," said E3 president, Todd Arey, "The same initiative and creativity that sparks the drive to race is found at E3. Our commitment to innovation is equally strong and representative in our line of high performance spark plugs."

E3 & Team Lucas Oil

Today, E3 Racing Spark Plugs shares the vision of the Team Lucas Oil partners. "E3 is an excellent addition to Team Lucas," said Lucas Oil president, Bob Patison, "E3 is a quality company with a quality performance product. We're excited about our racing seasons and the opportunity to build greater brand awareness for all of the companies that compose Team Lucas. These companies share our vision to support grass roots racing and marketing to offer more to our customers."

Our partnership has led to wonderful opportunities for the E3 Spark Plugs to become an event sponsor and racing sponsor for a wide variety of motorsports, such as late model modified cars, off-road pro trucks, monster trucks, motocross bikes, truck and tractor pulls, high-speed drag boats, and many more. In addition, we've been an official top racing spark plugs sponsor of the Lucas Oil Speedway, the legendary AMA Indy Mile Flat Track Grand National, the Lucas Oil Ranch and the Lucas Oil Stadium, home to the Indianapolis Colts football team.

Our Technology was Born from Racing

E3's patented edge-to-edge design improves upon the phenomena that caused racers to cut ordinary electrode spark plugs in order to increase the number of sharp edges and improve the spark discharge.

Given the short time interval for combustion to occur, engine builders have always known that the faster you can get the flame to the piston from a racing spark plug, the better. Some of our competitor's designs actually get in the way of the flame kernel as it travels toward the combustion area. The E3 DiamondFire design is open at the end, so the spark travels directly toward the air-fuel mixture which maximizes the burn. The result is a faster flame kernel, a more complete combustion, greater power and higher fuel efficiency.